Volition, a crowd sourcing beauty company based in San Francisco. Helping solve real women’s problems in an over saturated market. Launching in Sephora stores in August 2017, I worked as the Creative on all projects. Creating and executing all content by myself, and working directly with the CEO, and CFO.
Role
Graphic Design
Product Design
UX Design
Photography/Videography
Packaging
From concepting, creating dielines, designing to copy editing I executed the re-branding for the launch into Sephora (5 products redesigned within 3 months - labels, and boxes design and content). Collaborating with the CEO and CFO to create product designs.
Old
New
Product Innovator Quiz
Created a multi-page quiz where consumers could create and submit new product ideas. For the quiz I created the questions, images, icons, and different pathways which innovators can go down to create a product.
Email Refresh
OLD - Welcome Email
NEW - Welcome Email
Sephora
When Launching in Sephora stores I worked with the Sephora team to create all assets in stores and online. This included Web banners, Sell Sheets, Digital Graphics, PowerPoint Presentations, Influencer Collateral, Kiosk Design, & Merchandise.
Sephora Webpage
Sell Sheet - Prismatic Sheer Protectant
Sephora Banner
Sephora Banner
The Sephora Directors Conference was held in in Las Vegas for 3,000 store directors where I designed and created an interactive kiosk with swag.
Social Media
Shot, directed, and edited photography and videography content for product shots, ads on social media, media outlets, and volitionbeauty.com.
FB Ad - Helix AM/PM Eye Gel
FB Ad - Detoxifying Silt Gelee
Instagram Asset - Thanaka Bronzer
Instagram Asset - Mattifying Mist
Web Banner - Turmeric
