Role: Graphic Design, Product Design, Digital Design, UX Design, Photography & Videography
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, & Adobe Premier
Date: 2016 - 2018
Packaging
From design to execution created the re-branding for the launch into Sephora (5 products redesigned within 3 months - labels, and boxes design and content). Collaborating with the CEO and CFO to create product designs.
Assets Created: Packaging, Dielines, & Copy Edits.
OLD
NEW
Product Innovator Quiz
Created a multi-page quiz where consumers could create and submit new product ideas. For the quiz I created the questions, images, icons, and different pathways which innovators can go down to create a product.
Assets Created: Web design, Layouts, Wireframes, & Copy.
Email Refresh
OLD - Welcome Email
NEW - Welcome Email
Sephora Graphics
When Launching in Sephora stores I worked with the Sephora team to create all assets in stores and online.
Assets Created: Web banners, Sell Sheets, Digital Graphics, PowerPoint Presentations, Influencer Collateral, Kiosk Design, & Merchandise.
Sephora Webpage
Sell Sheet - Prismatic Sheer Protectant
Sephora Banner
Sephora Banner
Sephora Directors Conference
Designed and created an interactive kiosk with swag for Sephora’s Directors Conference, held in Las Vegas for 3,000 store directors.
Interactive Kiosk
Pins
Social Media
Shot, directed, and edited photography and videography content for product shots, ads on social media, media outlets, and volitionbeauty.com.
Assets Created: Photographs, Videos, & Ad's.
FB Ad - Helix AM/PM Eye Gel
FB Ad - Detoxifying Silt Gelee
Instagram Asset - Thanaka Bronzer
Instagram Asset - Mattifying Mist
Web Banner - Turmeric
