ROLE: Graphic Design, Digital Design, Marketing Manager, Email Marketer, Photographer & Videographer
TOOLS: Adobe Illustrator, Adobe Photoshop, & Adobe InDesign
DATE: 2018 - 2020
Web Refresh
Created a new website for easier customer usage. I worked to create the layout, images, and copy for the new website. Using A-B testing to develop site through user experience.
Assets Created: Web layout, Digital Design, Web Adjustments Based on User Experience and Photography.
Point of sale and digital assets
Worked to create the annual catalog which was produced and distributed to all retailers and clients, detailing all new products.
Assets Created: Web Banners, Displays, Merchandise, Sales Assets, and PowerPoints.
Email Marketing
Going out to 7,000 plus customers and 3,000 plus wholesale retailers on a weekly basis. Creating automated emails going out to new customers.
Social Media
Organized and scheduled segmented social media ads with content that I created. Increasing social media following; Instagram from 2,500 followers to 4,200 followers, and Facebook from 5,000 followers to 6,000 followers.